A Melburnian who has always lived on a waterway, Mirerva Holmes has spent many years working for government, major associations and within the major events sector. She can speak both to the government side, the client side and the community side. Most recently Mirerva specialised in city and social activation to drive domestic and international visitation by embracing a cities personality and its people. With a particular focus on activation and human-focussed design, she especially enjoys representing the character of the destinations, clients and their ideas.
Mirerva is the vice president of the Yarra Pools and is passionate in working with her fellow pool gang and the community in making the river swimmable once again.