George McEncroe is the founder and CEO of Shebah, the all-women rideshare. Shebah is changing the lives of drivers, all of whom are women and all of whom experience flexibility, a solid income, and a collective purpose of women’s empowerment. Shebah inspires passengers to demand safety as a necessity, not just a nice-to-have. George is unafraid to do the work involved in getting women half the seats at the table—because one for the sake of ‘diversity’ just isn’t good enough. At MPavillion, George will talk disrupting the status quo, women’s empowerment, and claiming space that never made women feel like active participants, but rather, an afterthought. She will stress the importance of structuring the world with all genders in mind.